Sharing the joy of Driscoll's online
What we set out to do
Our primary goal was to bring together our creative vision and technology expertise to make the website more engaging and effective. We focused on immersive creative and storytelling, as well as better user-interactivity to meet engagement needs. Finally, we wanted to utilize a balanced development approach to realize the re-use strategy benefits a CMS provides.
How it came together
For the Pursuit of Flavor video series, we designed a dedicated page that immersed the viewers in the feel, tone, and messaging of the campaign. We then expanded this approach to the “Finest Berries” landing page, deliciously designed to help educate and inspire people about Driscoll’s diverse range of fantastic berries. Rounding out the summer’s initiatives, we focused on re-architecting the Recipe user-experience by modernizing the layout, improving the browsing experience, and increasing each recipe’s ranking and display within search engines.
What it did for the brand
Engagement with the video series exceeded expectations, and the time people spent on the newly designed “Finest Berries” and Recipe sections increased significantly. All in all, the website updates and upgrades were a sweet success!