Form Follows Function

SmallTalk was instrumental in developing our new website which married our broad scope of services, in a cohesive way. They exceeded our mission – to build a digital platform with which we could actively engage and nurture prospective clients – in a dynamic and beautiful way.


— Robin Verse, SAFEbuilt

What we set out to do

SAFEbuilt needed a new blueprint for their website: one that would build their brand, articulate value, resonate across industries, and simplify the service model. Our team of digital experts designed a well-organized, highly interactive, visually striking online presence that would engage, inform and convert visitors.

How it came together

The site structure reflects a new, concise information architecture with easy navigation and exploration. The visual design is both load-bearing and beautiful. The site is built on WordPress CMS and it provides a geographically dispersed team with an expertly curated toolbox for content management, lead generation and marketing automation.

What it did for the brand

A website is most often one of the first impressions of a company - and first impressions matter. SAFEBuilt is a professional services organization which partners with local communities to help them achieve their development, planning and compliance goals. The redesigned website reflects the company’s modern approach and thought leadership to community transformation and celebrates the hard-working, locally-focused and service-leadership of its highly skilled and experienced team of professionals.

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