Bold Brand Meets Versatile Website
What we set out to do
Second Measure needed a revamped Brand and website to clearly communicate their story and value-proposition to prospective customers, press and investor audiences.
How it came together
In partnership with Airlift, we rolled up our sleeves and created a Brand system based on leveraging an evolution of the logo and mark. We concurrently designed a tightly focused website which delivered the Brand story and value proposition in an easy to navigate experience. In addition to the corporate pages we also worked with Second Measure to come up with Data Points, a Brand blog and editorial site that pairs well with company content yet maintains its own voice. SmallTalk built this all in a new modern component-based CMS architecture allowing Second Measure to easily manage and grow the website to meet evolving marketing needs.
What it did for the brand
The new Second Measure website was launched in conjunction with the announced major funding round for the company, and has quickly become the focus of the Second Measure marketing efforts. The new website is driving Brand and marketing cohesion across all their sales channels.