Bold Brand Meets Versatile Website

“Airlift designers created the modern and bold brand image we were looking for while SmallTalk’s team of engineers built a flexible and customizable website, giving us the ability to control our messaging as we grow. Our clients love our new look and, the month after launching the redesigned site, we saw a 54% increase in traffic.”


—Kathryn Gessner, Second Measure


What we set out to do

Second Measure needed a revamped brand to clearly communicate their story and value-proposition to prospective customers, press and investor audiences. The most important deliverables were to create the new brand and then to present that brand in a redesigned website built on a modern CMS platform.

How it came together

In partnership with Airlift, we rolled up our sleeves and created a brand system based on leveraging an evolution of the logo and mark. We concurrently designed a tightly focused website which delivered the brand story and value proposition in an easy to navigate experience. In addition to the corporate pages we also worked with Second Measure to come up with Data Points, a brand blog and editorial site that pairs well with company content yet maintains its own voice. SmallTalk built this all in a new modern component-based CMS architecture allowing Second Measure to easily manage and grow the website to meet evolving marketing needs.

What it did for the brand

The new Second Measure website was launched in conjunction with the announced major funding round for the company, and has quickly become the focus of the Second Measure marketing efforts. The new website is driving brand and marketing cohesion across all their sales channels.

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