Introducing Suneva’s new face to the world

“We knew that we needed to better leverage marketing, social media and create unique stories for patients and providers to better engage with Bellafill. We tasked SmallTalk to come up with a content marketing strategy that enabled us to attract more followers both on the patient and provider side.”

— Andy Vutam, Suneva

What We Set Out To Do

Our overarching goal was to improve Bellafill's brand presence and engagement with three key audiences - practitioners, patients, and employees. The objective was to engage practitioners and prospective patients by raising awareness through digital advertising, social media, thought leadership content. Additionally, we helped Suneva's employees leverage their personal networks to improve Suneva's ability to reach out to patients and practitioners, as well as to highlight company benefits to recruit top talent. 

How it came together

Distinct messaging strategies were created for both consumer and practitioner audiences that were implemented across digital mediums from display advertising, LinkedIn, Facebook, and Instagram. This included creative, content creation, video production, and an editorial calendar. We also wrote and designed two robust guides to help train their internal staff as well as their practitioners, on how best to leverage social media to help their own brand and practices.

What It Did For The Brand

Even in their early stages the Suneva programs have created a strong foundational presence that have improved engagement and increased visibility across the varying networks.

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